You agree to this Policy by displaying, using or accessing the HTC website, by registering for an account at the HTC website, by placing an on-line order for any product or service provided by HTC, by submitting any information or other material to the HTC Website, or by allowing or authorizing any person to do any of the same on your behalf or for your benefit. If you do not agree with this Policy, please do not register an account on, use, or authorize another on your behalf to use, the HTC Website or any such services or features. Questions and concerns regarding this Policy should be directed by e-mail to firstname.lastname@example.org.
HTC respects your privacy. Any information you give us is held with care and security, and will only be used as described in this Policy or otherwise with your consent. We allow our users to opt-out of many non-critical uses.
Registration and Information Collected
In order to place an order or to access certain features or services on the HTC Website, you may be required to first create an account or become a HTC Website member and complete one or several forms. During registration (and possibly thereafter) you may be asked to give your name, a contact telephone number, a PIN or password, your postal address, delivery address, e-mail address, and other contact or pertinent information. HTC may also ask for other information required to provide a particular service, such as your business name, name and delivery address of someone receiving a gift you would like to order, and other relevant information. Information may also be collected by your presence on the HTC Website, even if you have not registered or subscribed.
Generally, this information falls into one of four categories: (1) "Personal Information," such as your name and e-mail address, which can be used to personally identify or contact you (or to confirm your identity in the case of user IDs and passwords), (2) "Billing Information," such as your credit card information, which is a subset of Personal Information and which we may used to bill you for an order or a service you have knowingly purchased, (3) "Usage Information" such as your IP address, click patterns on the HTC Website, ordering and product consumption patterns, opinions, reviews or other matter you have posted or submitted, and other information indicative of your purchase patterns and use of the HTC Website, and (4) "Anonymous Information" which is extracted from Personal Information and Usage Information and then aggregated across users to determine the demographics, habits, preferences, or statistical characteristics of the HTC Website users, but which cannot be used to identify you or your specific usage history.
How Each Type of Information Is Used
HTC will use your Personal Information as follows: (1) to regulate access to the HTC Website and its features and services, as well as to your account (such as requiring passwords to place an item in your shopping cart or wish list or to submit an order); (2) to personalize and enhance your experience when visiting the HTC Website; (3) to promote to you HTC or HTC endorsed products or services (including contacting you by e-mail) provided that you may opt-out of receiving promotions from us through various mechanisms we provide (for example, an unsubscribe link at the bottom of newsletters and promotional emails); (4) to assist our partners and sponsors in promoting to you their products or services (including contacting you by e-mail and sending you their catalogs by postal mail), and also to share information with, or license it to, other companies who wish to promote their offerings to you or who offer list services to other advertisers, provided that third party promotions are generally performed through third party processors who perform mailings and promotions on our behalf and do not allow access to our mailing lists to our partners, and provided also that you may opt-out through various mechanisms we provide (for example, an unsubscribe link at the bottom of newsletters and promotional emails), and (5) for other internal or administrative purposes consistent with our mission of providing our users and members with the highest quality experience in a secure manner, including contacting you about critical updates to the HTC Website or the products or services you purchase or use. In addition, we occasionally update and augment our user Personal Information through use of third party processing services which require us to share that information with that partner in order to make sure that the information we have is current and complete, and that processing partner may use information we provide to augment its own data.
We will use your Billing and Usage Information, as applicable, to bill you for your orders of HTC products and for any HTC Website services which you knowingly purchase, and to provide you with technical and billing support.
We will use Anonymous Information to optimize our marketing and product development efforts (such as keyword advertising purchases and search engine optimization), to determine the success of our marketing campaigns, to provide anonymous demographic information to sponsors, advertisers and partners, and other relevant commercial purposes which do not identify you individually. We may also provide Anonymous Information to our sponsors, advertisers and partners so that they may track the success of their advertising and promotional efforts, for example, to determine the demographic attributes and use preferences of visitors to pages in the HTC Website that feature their products or services.
HTC may use third party providers and subcontractors to process your orders, to support features and services offered on the HTC Website, and for internal, administrative, and tracking purposes. Service through these providers may necessarily include providing them with some or all of your Personal Information, Billing Information (for credit card processing, collections, and related matters), and your Usage Information (for subcontracted services and features), but we will use diligent efforts to restrict use of this Information by these third parties to the specific purpose for which the third party has been engaged. Additionally, HTC may share your Information with parents and affiliates under its control or common control, subject to the same restrictions described in this Policy.
In addition, HTC specifically reserves the right, to the maximum extent permitted by law, to use or disclose any Information (a) for the purposes of enforcing our user agreements, use policies and the like or (b) when requested by law enforcement agencies (whether or not under subpoena), if we reasonably suspect a violation of our user agreements or use policies or any applicable law.
Security: How Information is Stored
HTC has used reasonable efforts to put in place appropriate technical and organizational security measures to protect against the loss, misuse and alteration of user data under our control. For example, we use appropriate encryption for payment card transactions if and when we bill you for a product or service, and we impose strict rules on HTC employees who have access either to the databases that store member or user information or to the servers that host our services. While we cannot guarantee that loss, misuse or alteration of data will not occur, we make diligent efforts to prevent such unfortunate occurrences. We will not permanently store your credit card or other payment information (if applicable) unless you knowingly consent to such storage and unless we have implemented appropriate PCI (payment card industry) compliant measures to do so.
Please note that information or data (including Usage Information), other than Billing Information, cannot practicably be stored in a manner which is PCI or HIPAA (healthcare patient confidentiality and security) compliant. Accordingly, other than the Billing Information which we specifically request, we do not recommend that you post, upload, provide, or store any sensitive financial, payment, or personal information, and we cannot be responsible in any manner if you do so.
Please help us out with our opt-out procedures by letting us know if you continue to receive promotional materials after you have opted out: we do our best to maintain the integrity of the opt-out information in our database, but occasionally, due to back-up procedures or other issues, have needed to take corrective efforts to be sure that all opt-out information is correct. We ask for your patience and welcome your feedback.
Additionally, we strongly recommend that you keep all of your user information, such as account IDs, passwords, and other sensitive information secret and not disclose such information to anyone else. We cannot be responsible for any use of this information should you disclose it to anyone else, or for the use or distribution of any of your information or data stored with the HTC Website if it is obtained via use of your account ID or password. Please note that HTC will never e-mail you to "phish" for (attempt to convince you to disclose) your username or password or any billing information via e-mail.
Similarly, HTC, its advertisers, subcontractors, and other partners may also use "web beacons" (small image files which are used to track presence on web pages and surfing patterns) in a similar fashion to cookies, except that web beacons do not store any personal information on your computer. We may also use web beacons or similar technology to track clicks from our newsletters and the like.
Finally, HTC will log each website visitors' IP address, browser type, operating system, referring and exiting URLs, and other statistical and technical information. Except for user policy, agreement, and law enforcement purposes, HTC will treat this as Anonymous Information.
Posted Information and Use of Community Features
Although it is probably obvious, to the extent you submit or post any content to the HTC Website (or any material which by its nature appears to be intended to be published or posted) or participate in any interactive or community feature on the HTC Website, all of the information contained in your submission or communications will likely become published public information on the HTC Website and possibly published by our affiliates or partners, and HTC will not have any control over the use of such information by users and third parties with access to that information. HTC reserves the right to use all of such information at its discretion without restriction.
Additional privacy policies and other terms may apply to use of any community or interactive feature or service available through the HTC Website or otherwise provided by HTC. Please check the pages containing those features and services for more information.
Marketing Email Communications
At various points on our websites, you have the option to join our email list and receive information about our products, services and offers. Also, if you provide us with your email address when you register online or update your account, place an order online or by phone, make a customer service inquiry, opt-in to receive our emails, shop online, participate in a sweepstakes, contest, promotion or survey, you may automatically be added to our email list and receive marketing or promotional information from us. HTC will not share your email address third parties or with anyone outside of HTC. Email addresses are only used for direct marketing communications to our customers.
If you do not wish to receive HTC marketing emails, you may opt out, or unsubscribe, by clicking on the unsubscribe link found at the bottom of all HTC marketing emails, or email us at email@example.com with “Email Unsubscribe” in the subject line and your name and email address within the email message. Please note that it may take several days for your unsubscribe e-mail to be processed, but using the unsubscribe link in a newsletter generally results in prompt processing.
Google Analytics and Remarketing
HTC uses all features of Google Analytics. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google Adwords, and Remarketing. HTC uses remarketing and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites.
Personal Information Collected by Social Media Sites
The social media sites where HTC has its Social Media Pages may provide aggregate information and analysis to HTC about visitors’ use of our Social Media Pages. This allows us to better understand and analyze our user growth, general demographic information about the users of our social media pages and interaction with content on our Social Media Pages. Overall, this information may be used to help us understand the types of visitors and users of our social media pages and use of the content.
Please note that all information and material collected or provided, in any manner and of whatever nature, may be transferred or assigned by HTC in conjunction with a merger or the sale of all or a portion of the HTC business (or similar event).
Links to Other Websites
The HTC contains links to third party websites and advertisements leading to promotions of third party products and services outside of our control. HTC is not responsible for the privacy practices of such other websites or promotions. We encourage our users to be aware when they leave our website and to read the privacy statements of each website that collects personally identifiable information. This Policy applies solely to information collected by the HTC Website and other websites operated or controlled by HTC, and not any third party website.
The HTC Website and the functions and features we offer are not intended for use by children or minors. We ask that children and minors not use the website without their parents' guidance and only after their parents have fully reviewed the terms applicable to such use, including the contents of this Policy and the Terms and Conditions, and agreed to be bound thereby.
If you do not agree with any such changes, or if you no longer wish to be subject to this Policy, you may contact HTC (see above and also the Terms and Conditions) to cancel your account, and upon complete payment of any amounts due and owing to HTC (if applicable HTC will use diligent efforts to delete your Personal and Billing Information.
The terms contained in this Policy are subordinate to any contrary terms contained in any express user or membership agreement between a user and HTC or to any express written agreement containing the signatures of authorized representatives of both parties.
HTC’s liability from or arising out of this Policy or any breach thereof shall be, regardless of theory of liability or cause of action, limited to direct damages, shall not exceed US$100.00 under any circumstance, and is also subject to any general limits of liability stated in the HTC’s Terms and Conditions.
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